TITLE OF POST: PR & COMMUNICATIONS EXECUTIVE
ORGANISATION: Irish Motor Neurone Disease Association (IMNDA)
REPORTING TO: Chief Executive
CONTRACT: Fixed Term Maternity Contract (minimum **Apply on the
website** months)
LOCATION: This is an office based role. However, due to Covid-**Apply
on the website** the team is working remotely. Once restrictions are
lifted this role will revert to being an office based position (with
some flexibility). The office is based in Unit 3, Ground Floor,
Marshalsea Court, **Apply on the website**/**Apply on the website**
Merchants Quay, D**Apply on the website** N8VC.
ROLE OVERVIEW
To manage and deliver on the IMNDA?s public relations and
communications strategy across both fundraising and services, as well
as develop and maintain strong relationships with multiple internal
and external stakeholders. This will include providing support to
various audiences to ensure consistency of messaging, design and
brand.
KEY RESPONSIBILITIES
* Champion the vision and values of the Association, ensuring
continuous brand awareness across all key media including digital,
print and broadcast media.
* Work closely with the CEO, National Development Manager, staff and
Board to promote the IMNDA in a positive and impactful manner both
internally and externally.
* Work closely with the National Development Manager, the Services
Manager and the Information Support Officer to generate and produce
all literature to support the work of both the fundraising department
and the services department.
* Support the National Development Manager in the development and
delivery of both national and regional fundraising plans and
activities and the roll-out of communications for same.
* Work with the fundraising team to compile timely e-zines and
campaign updates.
* Manage and execute digital fundraising & communications campaigns
and optimisation projects from beginning to end.
* Develop strategies for email, search, display, paid social and
other digital marketing channels.
* Identify potential new and innovative digital activities to
recruit new supporters and revenue streams.
* Participate in the continual development, monitoring, review, and
evaluation of fundraising communications, advertisement campaigns, PR
events and activities.
* Research and pitch stories to local and national media outlets.
* Liaise with clients, families and the IMNDA nursing team in order
to highlight the impact of the Association and services it provides.
* Research and identify new PR and marketing opportunities ? both
traditional and digital to enhance IMNDA?s national reach.
* Ensure all website content is accurate, appropriate and up to date
and liaise with all third party digital suppliers regarding same.
* Maintain and monitor all social media platforms and ensure all
content is in line with the IMNDA?s digital strategy.
* Manage the annual PR & Communications budget and liaise with the
Financial Accountant on a regular basis.
* Compile and produce the Association?s Annual Report and
bi-annual newsletter.
* Create and deliver a communications plan to increase awareness of
the services the Association provides amongst clients, carers,
families and healthcare professionals.
* Advocate on behalf of the MND community and establish and develop
relationships with key decision makers and policy makers both
nationally and internally.
* Monitor breakthroughs in MND and look for opportunities to join
the conversation externally.
* Handle all media queries relating to the Association and prepare
response statements for review by the CEO.
* Prepare all media releases and editorial on MND issues for
internal and external communications.
* Plan and manage time in a cost effective manner, ensuring that all
efforts are focused on activities which maximize the potential for
building brand awareness and increasing funds.
* Ensure that accurate and up to date media records are maintained
and accessible.
* Undertake any relevant work as may be required by the CEO.
GENERAL
* Be fully conversant with all PR, communications and fundraising
regulations as they relate to IMNDA activities and ensure that the
IMNDA complies with all relevant legislation.
* Up to date knowledge of GDPR regulations.
* Keep up-to-date with the current issues and developments in the
PR, Communications and Fundraising arena. Establish memberships and
liaise with local bodies, agencies and other associations to ensure
industry best practice. Undertake training as necessary.
* Provide occasional support in the event that another team member
in the department has an urgent need.
* This job description is not exhaustive. It merely acts as a guide
and may be amended to meet the changing requirements of the
Association at any time after discussion with the post holder.
ESSENTIAL EXPERIENCE:
* Third Level qualification in PR, Communications, Media or Marketing
* Minimum of 3 years? post qualification experience
* Experience of setting and working to budgets, deadlines, targets
and plans
* Advanced IT and digital skills
* Proven project management experience
DESIRABLE
* Proven experience of event planning and management
* Previous experience working in a not for profit environment
* Experience of CRM systems
PERSON SPECIFICATION:
* Excellent communication and presentation skills ? both written
and verbal
* Strong empathy and compassion
* Self-starter with initiative and drive and an ability to work
independently, think creatively, and identify opportunities
* Experience and strong interest in new media
* Diplomatic and tactful with the ability to build and maintain
relationships with a diverse range of people
* A team player with an open and flexible attitude
* Strong organisational skills and attention to detail and ability
to manage multiple projects and demands
* Flexibility to work evening and weekend hours on occasion in a
fast paced, dynamic environment
CONTRACT
This is a fixed term maternity contract (minimum **Apply on the
website** months)
BENEFITS INCLUDE:
**Apply on the website** days? annual leave (pro rata), **Apply on
the website** hr working week.
-------------------------
If you would like to be considered for this position, please forward a
cover letter stating your suitability, along with your CV to Maeve
Leahy at **Apply on the website**
Closing date for applications MONDAY **APPLY ON THE WEBSITE**ND MARCH
**APPLY ON THE WEBSITE**. Only those selected for interview will be
contacted.
SALARY NEGOTIABLE DEPENDING ON EXPERIENCE
We need : English (Good)
Type: Permanent
Payment:
Category: Health
